As the heart of northeastern South Carolina, Florence is a city with much to offer the casual vacationer. Rolling hills and pristine forests give way to splendid towns full of activities for any age and interest. With a population of just over 30,000, Florence is a liveable place that provides big city thrills yet maintains the Southern charm of a small town where strangers are friendly and service is still important. Spend a day, a week or a lifetime in Florence and see why the area is one of the most popular vacation destinations in the Carolinas.
